Ask An Expert: Soda, Sugar And Obesity
We know we can’t get to each and every one of our listeners’ questions on air, so one of our guests, Maya Rockeymoore of the Leadership for Healthy Communities, answered some extra questions after the show. Some questions have been edited for space and clarity.
Q: Any science comparing effects of limiting marketing, e.g. comparing U.S. vs E.U. (or other) marketing differences on soda consumption? – From Twitter user @prettypvalue
A: There is a growing body of research demonstrating a link between exposure to marketing and food and beverage consumption. Several organizations and research institutes have dedicated much of their efforts to studies on the impact of food marketing in both traditional and digital media. I would encourage you to visit the Rudd Center for Food Policy & Obesity and specifically their resource on how food marketing contributes to childhood obesity. In addition, the Berkeley Media Studies Group has a lot of great resources on the impact of digital marketing.
Q: How much is people eating fewer calories connected to people being too poor to afford to buy food? – From Twitter user @Dave_Blogger
A: Low-income populations typically have less access to nutritious, affordable foods, and suffer disproportionately from obesity and related illnesses. So, food insecurity and obesity are connected issues. Fortunately, there are many policies and programs that can be implemented to address both. I would encourage you to check out one of our resources called Making the Connection: Linking Policies that Prevent Hunger and Childhood Obesity.
Q: Are only soda makers cutting down? I remember when I moved from the U.K. to the U.S., I thought bread tasted like cake! So sugary! – From Twitter user @cltrbaby
A: Other companies, including several large food producers, have also committed to reducing the number of reducing the number of calories in the marketplace. In 2010, 16 companies acting together as the Health Weight Commitment Foundation committed to removing 1.5 trillion calories from the U.S. marketplace by 2015. Recently, an independent evaluation by the Robert Wood Johnson Foundation found that in fact they had sold 6.4 trillion less calories in 2012 as they did in 2007. While the food and beverage industry is making an effort to combat obesity, we need work hard to ensure that healthy choices are available in all communities, especially low-income and areas and communities of color.